Ruby Zefo is yet another privacy leader who came up through the marketing/ad/brand side of the house. Ruby is also a former litigator which is another common theme we’ve seen from our esteemed guests. Those skills took her in-house at Sun Microsystems and then to a series of roles at Intel running Security and AI legal. She’s now CPO at Uber and one of the things we love is her ability to balance a big job with twitter humor and a sense of not taking life too seriously – critical for living in the grayness/newness of privacy like we do!